Alan Cooper took it upon himself to organise a banner campaign for the 2010 World Cup in South Africa. All very straightforward, you might think – until you realise it started with two weeks to go before the finals, and without any money or contacts in place to make it happen.
Alan and the other guys involved managed to get nationwide coverage and more for the SaveLFC campaign. Firstly, a FIFA official decided to destroy one of the banners with a stanley knife – a story that got prominent coverage from the BBC, as well as other outlets: Fury at Liverpool FC Flag attack.
Then, later in the tournament, Jonathan Pearce announced live on BBC1 during the Portugal v Spain game: “There’s that Save Liverpool FC banner we’ve seen a few times at the tournament”. The goal of raising awareness accomplished, we interviewed Alan to get an insight into how he made this happen.
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